Andre Pahreza Primary Author mixed material bibliography Palembang Fakultas Ilmu Komunikasi USS 2023 id Indonesia

Skripsi

xvii, 91 hlm ; 30 cm ABSTRACT The background to this research is the problem faced by Baznas of South Sumatra Province in collecting zakat infaq and shadaqoh funds is the low public awareness in fulfilling the obligation to pay zakat, then there are still people who are classified as muzakki but have not paid zakat to BAZNAS because of the lack of public understanding about zakat and there are still muzakki who pay zakat to their relatives, neighbors and the community in their surroundings on the grounds that they feel more afdhol" So to address this, BAZNAS of South Sumatra Province implemented a communication strategy to increase the number of muzakki. Communication strategy is a combination of communication planning and communication management to achieve predetermined goals. The purpose of this study was to determine the communication strategy of Amil BAZNAS for South Sumatra Province in increasing the number of muzakki. This type of research is field research, using a qualitative descriptive method. The object of this research is Amil Baznas in the Field of Collection at Baznas in South Sumatra Province. Technical data collection by observing, interviewing and documentation. Based on the analysis carried out, the researcher concluded that the communication strategy for amil Baznas for South Sumatra Province, namely that an amil must have the level of trust of others in him (credibility), attractiveness (attractive), and strength (power). In conducting socialization to muzzaki, amil at BAZNAS of South Sumatra Province itself conducts direct communication by the amil of the National Amil Zakat Agency of South Sumatra Province through programs that directly touch the community and by listening to complaints of muzakki who want to issue zakat at the National Amil Zakat Agency of South Sumatra Province . Furthermore, by communicating indirectly through social media both online and offline. Keywords: Strategy, Communication, Amil. Andre Pahreza Amil zakat Badan Amil Zakat Nasional 297.414 5 Perpustakaan UNIVERSITAS SUMATERA SELATAN Open Source Library Management System 297.414 5 AND s P0001874 My Library 297.414 5 AND s 8106 2023-11-29 09:51:08 2023-12-12 12:00:12 machine generated