Selly Pitri Yani Primary Author mixed material bibliography Palembang Fakultas Ilmu Komunikasi USS 2023 id Indonesia

Skripsi

xvii, 73 hlm ; 30 cm ABSTRACT The mass communication effect is a kind of social force that can move social processes towards predetermined goals. Mass communication makes the world smaller, the trend of changes in people's lifestyles not only brings the influence of globalization but also new polarizations in various fields of life. In this study mass communication in the form of mass media, especially social media such as the internet. There are three effects of mass communication, namely cognitive, affective and behavioral effects. This study used descriptive qualitative method. This study uses data collection techniques, namely observation, interviews, and documentation. The results of this study are that the cognitive effects regarding suicide cases are known and even often hear the news. Most of them hear about suicide cases in final year students caused by theses on social media such as the internet, the web, Facebook, Instagram, because the internet is the fastest place for information or news to spread, especially when news is new or viral. the affective effect of suicide cases on final year students which is thought to be caused by the thesis is a feeling of anxiety and fear. And the behavioral effect is that responding to suicide cases in final-level students in the process of this thesis is by getting closer to God, family, closest people and going through the flow of the thesis process. The role of the lecturer in the thesis process can help students to be able to complete the thesis because getting closer to the lecturer can make students share their complaints about the thesis and get ideas so that there is no resistance. Keywords: mass communication effects, cognitive, affective, and behavioral effects, suicide, final year students. Selly Pitri Yani Komunikasi 302.2 Perpustakaan UNIVERSITAS SUMATERA SELATAN Open Source Library Management System 302.2 SEL e P0001809 My Library 302.2 SEL e 8123 2023-12-01 15:02:58 2023-12-12 09:51:30 machine generated