Gabriella Amrina Rosyada Primary Author mixed material bibliography Palembang Fakultas Ilmu Komunikasi USS 2023 id Indonesia

Skripsi

xiv, 58 hlm ; 30 cm Abstract This research was conducted to determine the influence of Instagram social media as a promotional media for food products. This study uses a qualitative descriptive analysis technique in which the results of this study come from previous studies, and also through the results of observation and in-depth interviews with the owner @KOTAKBAL who are the object of this research. Kotakbal is a food business engaged in the supply of food products starting from 2022 until now. Selling processed Korean food products with the main menu being kimbap x dakganjeong. With an owner named Dwi Putri, he started this business after resigning from his previous job. The research results are based on interviews conducted by researchers. Found a significant influence on the use of Instagram social media in promoting business. In addition to maximizing the use of social media. Business owners use Instagram ads services to market their products more broadly and also use the services of local young influencers. Keywords: Marketing Communication, Social Media, Instagram, Promotion Gabriella Amrina Rosyada Media sosial Komunikasi dalam masyarakat 302.302 85 Perpustakaan UNIVERSITAS SUMATERA SELATAN Open Source Library Management System 302.302 85 GAB a P0001864 My Library 302.302 85 GAB a 8124 2023-12-01 15:26:25 2023-12-09 11:18:03 machine generated