Yuni Puspita Primary Author mixed material bibliography Palembang Fakultas Ilmu Komunikasi USS 2023 id Indonesia

Skripsi

xvi, 72 hlm ; 30 cm ABSTRACT There is a change in the lifestyle of women in Senuro Village in meeting their needs, namely shopping online, this is caused by several factors so they are called shopaholics. This fact is dissected using qualitative methods using the theory of new media and the theory of determinism. The results are: 1) Online shopping is used as a means of fulfilling needs as an implementation of modern developments. Unfortunately, this new lifestyle actually makes the economy out of control, aka wasteful. The proof, in a month is not enough to buy one item. They are willing to change their lifestyle because they keep up with the times, follow trends, marketplaces provide the best images to attract customers, become shopaholics because they always follow product developments in the online shop, and always monitor the latest products in the online shop. The emergence of this online shop site has caused women in Senuro Village, especially female students, to become shopaholics. If categorized, then a shopaholic typology emerges that never loses to others, follows trend developments, symptoms of impulsiveness on the spot, and finally the type of shopaholic that matches. 2) the factor is the influence of oneself, the environment, association and family. Keywords: online shopping, lifestyle changes, women. Yuni Puspita Sosial, Perubahan 303.4 Perpustakaan UNIVERSITAS SUMATERA SELATAN Open Source Library Management System 303.4 YUN b P0001865 My Library 303.4 YUN b 8125 2023-12-01 15:42:11 2023-12-09 11:10:47 machine generated