ABSTRACT

There is a change in the lifestyle of women in Senuro Village in meeting
their needs, namely shopping online, this is caused by several factors so they are
called shopaholics. This fact is dissected using qualitative methods using the theory
of new media and the theory of determinism. The results are: 1) Online shopping is
used as a means of fulfilling needs as an implementation of modern developments.
Unfortunately, this new lifestyle actually makes the economy out of control, aka
wasteful.
The proof, in a month is not enough to buy one item. They are willing to
change their lifestyle because they keep up with the times, follow trends,
marketplaces provide the best images to attract customers, become shopaholics
because they always follow product developments in the online shop, and always
monitor the latest products in the online shop. The emergence of this online shop
site has caused women in Senuro Village, especially female students, to become
shopaholics. If categorized, then a shopaholic typology emerges that never loses to
others, follows trend developments, symptoms of impulsiveness on the spot, and
finally the type of shopaholic that matches. 2) the factor is the influence of oneself,
the environment, association and family.
Keywords: online shopping, lifestyle changes, women.