Nariza Fitria Utami Primary Author mixed material bibliography Palembang Fakultas Ilmu Komunikasi USS 2023 id Indonesia

Skripsi

xvii, 68 hlm ; 30 cm ABSTRACT Radio is one of the conventional mass media that has great power in disseminating information that is different from other mass media, which is direct and does not recognize distance and time. Radio can also be heard anywhere and anytime and has high appeal and imagination because the nature of its broadcast is created by the broadcaster's cometar music, as well as the effects used (Effendi, 1981).Radio has a broadcast program turning ideas into sound scripts into a real result of these ideas. Basically the production of radio broadcast programs is a sound creation guide that is able to evoke emotions, imagination and suggestions of listeners with a series of words from the announcer, sound or music and sound effects which become a unit for, therefore in radio media a radio broadcast program strategy is needed to maintain the existence of radio media, especially among Radio Republik Indonesia in the Palembang Region.The results of the research are descriptions or elaborations of the results of observations and interviews that have been carried out by researchers during the research process while the results of this research are as follows: The ability of a radio program to maintain its existence can be achieved because the human resources managing the program can actualize and maximize their potentials by implementing a strategy. One of the strategies considered capable of making a radio program attract the attention of listeners, so that the program can last a long time is implementing a program strategy, namely a series of stages used in compiling and preparing the program. The program strategy applied to the thematic study program consists of program planning, program production, program execution, and program evaluation. Key word : Strategy, channel 2, youth Nariza Fitria Utami Radio, Penyiaran 384.543 Perpustakaan UNIVERSITAS SUMATERA SELATAN Open Source Library Management System 384.543 NAR s P0001868 My Library 384.543 NAR s 8128 2023-12-02 09:58:59 2023-12-09 10:38:50 machine generated