Kemas Umar Jayanegara Primary Author mixed material bibliography Universitas Sumatera Selatan Fakultas Ilmu Komunikasi USS 2026 id Indonesia

Skripsi

xvii, 273 hlm. ; 30 cm ABSTRACT This research was motivated by the importance of political communication strategies in gaining public support during the 2024 Legislative Election. Political communication serves as a means for candidates to convey their vision, mission, programs, and political image to the public through various media and communication approaches. This study applied political communication theory, which includes political communicators, political messages, and political public. The purpose of this study was to determine the political communication strategy implemented by Andie Dinialdie in the 2024 Legislative Election. This research employed a qualitative method with a descriptive approach. Data collection techniques included interviews, observations, and documentation, while data analysis was conducted through data reduction, data presentation, and conclusion drawing. The results of the study showed that Andie Dinialdie’s political communication strategy was carried out through direct approaches to the community, the use of social media, and the involvement of community leaders and campaign teams as political communicators. The political messages delivered focused on vision, mission, work programs, and issues relevant to community needs using simple, persuasive, and easily understood language. In addition, the political communication strategy was implemented by understanding audience characteristics through community segmentation based on age, occupation, region, and social conditions. The use of direct communication and digital media was considered effective in increasing public understanding, participation, and support for the candidate in the 2024 Legislative Election. Keywords: Political Communication Strategy; Legislative Election 2024; Political Public Kemas Umar Jayanegara Komunikasi 302.2 Perpustakaan UNIVERSITAS SUMATERA SELATAN Open Source Library Management System 302.2 KEM s P0004046 My Library 302.2 KEM s 9182 2026-09-10 15:30:30 2026-09-10 15:31:07 machine generated