Fitri Wahyuni Primary Author mixed material bibliography Universitas Sumatera Selatan Fakultas Ilmu Komunikasi USS 2026 id Indonesia

Skripsi

xx, 140 hlm. ; 30 cm ABSTRACT This research discusses cultural identity in the Putri Pinang Masak folklore (ethnographic study in Senuro Village, Tanjung Batu District, Ogan Ilir Regency). The formulation of the problem in this research is how cultural identity is reflected in the Putri Pinang Masak folklore. The aim of this research is to describe the cultural identity in the Putri Pinang Masak folklore. This research uses a qualitative approach with ethnographic methods. Data collection was conducted through field observation and in-depth interviews. Data analysis refers to Clifford Geertz’s interpretive ethnographic approach, Dell Hymes’ communication ethnography theory (SPEAKING model), and Stuart Hall’s cultural identity theory, focusing on four indicators: symbol, meaning, social context, and language. The research results show that the Putri Pinang Masak folklore contains three layers of symbols: verbal symbols, nonverbal symbols, and cultural/ritual symbols. From the aspect of meaning, this folklore operates at three levels: denotative meaning, connotative meaning, and cultural meaning. The research concludes that the cultural identity of the Senuro Village community reflected in the Putri Pinang Masak folklore is not static, but rather a social construction that is continuously produced, maintained, and negotiated through representational practices across generations. Keywords: Cultural Identity, Folklore, Putri Pinang Masak, Ethnography, Cultural Communication Fitri Wahyuni Komunikasi 302.2 Perpustakaan UNIVERSITAS SUMATERA SELATAN Open Source Library Management System 302.2 FIT i P0004052 My Library 302.2 FIT i 9188 2026-09-11 10:58:00 2026-09-14 14:23:47 machine generated