ABSTRAK Penelitian ini bertujuan untuk memahami bagaimana Generasi Z di Universitas Sumatera Selatan mengartikan makna self reward dalam kehidupan sehari-hari mereka. Metode yang digunakan dalam penelitian ini adalah kualitatif dengan pendekatan fenomenologi. Pengumpulan data dilakukan melalui observasi, wawancara mendalam, dan pengumpulan dokumentasi. Analisis dalam penelitian ini mengacu…
ABSTRACT Berdasarkan isi penelitian berjudul “Persepsi Mahasiswa mengenai Rekomendasi Produk Kecantikan Cushion Nuface melalui Reels TikTok @fujjiian (Studi Kasus pada Mahasiswa Ilmu Komunikasi Universitas Sumatera Selatan)” berfokus pada bagaimana mahasiswa memaknai kredibilitas seorang beauty influencer dalam menyampaikan rekomendasi produk kecantikan melalui media sosial TikTok. P…
ABSTRAK Pada era globalisasi informasi, arus berita bergerak tanpa batas ruang dan waktu seiring pesatnya perkembangan teknologi digital. Hal ini menjadi tantangan untuk mampu bertahan di era digitalisasi dengan maraknya beragam media online yang bermunculan serta kecepatan penyampain informasi. Adapun kondisi yang dialami oleh media cetak salah satunya yaitu media cetak Radar Palembang ya…
ABSTRACT This study aims to describe the socialization conducted by the Prevention and Handling of Violence in Higher Education Task Force (Satgas PPKPT) of Universitas Sumatera Selatan in shaping students' perceptions of sexual violence within the campus environment. This study employed a descriptive qualitative method with data collected through interviews, observation, and documentation…
ABSTRACT This study aims to analyze Roland Barthes' semiotic theory in the song "Lampu Merah" by The Lantis. The research employs a qualitative approach using Roland Barthes' semiotic analysis method. The findings indicate that the denotative meaning of the lyrics in "Lampu Merah" by The Lantis, as a whole, represents the literal meaning related to everyday experiences, such as being late …
ABSTRACT This research discusses cultural identity in the Putri Pinang Masak folklore (ethnographic study in Senuro Village, Tanjung Batu District, Ogan Ilir Regency). The formulation of the problem in this research is how cultural identity is reflected in the Putri Pinang Masak folklore. The aim of this research is to describe the cultural identity in the Putri Pinang Masak folklore. This…
ABSTRACT Discrimination is a social phenomenon that refers to unfair or different treatment of individuals or groups based on certain identities, such as race, ethnicity, religion, gender, or social status. This study aims to describe the representation of discrimination in the anime One Piece (ARC) Episode 396 from the perspective of Roland Barthes’ semiotics. This study uses a qualitat…
ABSTRACT This study aims to analyze the strategy employed by the South Sumatra Golkar Party Regional Leadership Council (DPD) to shape its political branding through Instagram. A qualitative research design utilizing a case study approach was adopted. The study population consisted of South Sumatra Golkar Party DPD officials, while the sample was selected purposively, comprising two offici…
ABSTRACT This study aims to analyze public feedback regarding the activities of the South Sumatra Golkar Party Regional Leadership Council (DPD) on Instagram, serving as a medium for political communication and outreach. The evolution of social media has transformed political communication patterns into more interactive exchanges, enabling the public to respond directly through various fea…
ABSTRACT This research was motivated by the importance of political communication strategies in gaining public support during the 2024 Legislative Election. Political communication serves as a means for candidates to convey their vision, mission, programs, and political image to the public through various media and communication approaches. This study applied political communication theory…