ABSTRACT
This research was motivated by the importance of political communication
strategies in gaining public support during the 2024 Legislative Election. Political
communication serves as a means for candidates to convey their vision, mission,
programs, and political image to the public through various media and
communication approaches. This study applied political communication theory,
which includes political communicators, political messages, and political public.
The purpose of this study was to determine the political communication strategy
implemented by Andie Dinialdie in the 2024 Legislative Election. This research
employed a qualitative method with a descriptive approach. Data collection
techniques included interviews, observations, and documentation, while data
analysis was conducted through data reduction, data presentation, and conclusion
drawing.
The results of the study showed that Andie Dinialdie’s political communication
strategy was carried out through direct approaches to the community, the use of
social media, and the involvement of community leaders and campaign teams as
political communicators. The political messages delivered focused on vision,
mission, work programs, and issues relevant to community needs using simple,
persuasive, and easily understood language. In addition, the political
communication strategy was implemented by understanding audience
characteristics through community segmentation based on age, occupation, region,
and social conditions. The use of direct communication and digital media was
considered effective in increasing public understanding, participation, and support
for the candidate in the 2024 Legislative Election.
Keywords: Political Communication Strategy; Legislative Election 2024; Political
Public